【ISEA宁波口岸】2026年首次会长联席会议召开聚焦沙龙赋能与会员精准拓展两大核心任务

2026年3月24日，国际航贸物流平台（ISEA）宁波口岸2026年首次会长联席会议宁波国际物流发展股份有限公司顺利召开。会议由ISEA宁波口岸会长单位牵头郭歆总和周嵩总亲自部署、周嵩执行会长出席并发言、ISEA宁波口岸秘书长张国栋主持，副会长单位、理事单位及秘书处成员齐聚一堂。会议围绕协会年度两大核心任务：系统化开展主题沙龙活动以营造行业影响力与赋能生态以及精准拓展会员，进行深入研讨。确立了"轮值主办+主题深耕"的运作机制，并明确了ISEA宁波口岸建设及全国口岸协同等关键落地节点。

一、沙龙活动：构建"信任转化漏斗"前端引擎

会议明确采用"会长单位轮值主办"模式，每1-2个月由一家会长/理事单位牵头承办，提供场地、设定主题（如美线清关、东南亚转关、AI、出海等），并联合2-3家会员单位进行主题分享。7家现有共享单位可覆盖全年频次，后续视新增单位动态穿插。宁波国际物流发展股份有限公司副总经理周嵩表示，作为会长单位将全力支持沙龙活动，包括提供场地、提供协作人员等。

二、会议强调沙龙需承载三重功能：

1、会员企业精准展示自身优势：通过主题分享形式展示给现场嘉宾

2、构建信任前置场景：由熟识单位邀约，构建信任前提。

3、打造"ISEA黄金60S"品牌，每次设置给会员60秒展示的固定环节。

会议明确"非为办而办"原则，首场拟由浙商报关试点小型热身沙龙，后续按月度排期推进，秘书处统筹时间协调与跨单位提醒。

三、会员拓展：双轨驱动与价值锚点重构

1、会议提出"双轨驱动"拓展法：

内部挖潜：各会长单位梳理身边资源清单，针对性登门沟通，直击疑虑。

外部借势：依托全国ISEA资源，组织跨口岸交流、联合参展（如4月上海展）、推送高价值行业资讯等。

2、会议明确会员核心诉求是"可兑现的价值"，包括业务线索（拓客）、专业解法（如改单实操、融资路径）、政策窗口（如口岸通关动态），而非泛泛而谈的"学习"。浙商报关建议开展前置调研，聚焦具体痛点定制内容。

会议特别强调：拓展可与沙龙深度绑定，沙龙即转化场景，通过高频、精准、有获得感的活动自然吸引新会员，拒绝孤立拉新。

四、全国协同：将ISEA全国口岸网络转化为可感知服务

会议指出，ISEA协会最大优势是"全国口岸网络"，区别于地方性协会，应强化宁波与其他口岸的联动。

会议要求将"全国资源本地化"：秘书处需定期向会员推送全国展会信息、其他口岸政策解读、跨区域合作案例，使会员切实感知"加入ISEA=接入全国网络"。

会议决定将"全国口岸网络"从概念转化为可感知服务列为2026年品牌建设核心抓手，由秘书长牵头制定季度协同计划。

【ISEA Ningbo Port】First President’s Joint Meeting of 2026 Held, Focusing on Two Core Tasks: Salon Empowerment and Targeted Membership Expansion

On March 24, 2026, the first International Shipping Enterprise Association (ISEA) Ningbo Port President’s Joint Meeting of 2026 was successfully held at Ningbo International Logistics Development Co., Ltd. The meeting was spearheaded by the leading president member of ISEA Ningbo Port, with overall arrangements made by Guo Xin and Zhou Song. Executive President Zhou Song attended and delivered a speech, while Zhang Guodong, Secretary-General of ISEA Ningbo Port, presided over the meeting. Vice president members, director members, and members of the secretariat gathered to engage in in-depth discussions centered around the association’s two core tasks for the year: systematically organizing themed salon activities to foster industry influence and an empowering ecosystem, and precisely expanding membership. The meeting established an operational mechanism of "rotating hosting + thematic deepening" and clarified key milestones for the development of ISEA Ningbo Port and collaboration with other national ports.

I. Salon Activities: Building the Front-End Engine of the "Trust Conversion Funnel"

The meeting explicitly adopted a "rotating hosting by president members" model. Every one to two months, a president/director member would take the lead in organizing an event, providing the venue and setting the theme (such as US line customs clearance, Southeast Asia transshipment, AI, going global, etc.), while inviting two to three member members to share insights on the topic. The current seven existing sharing members can cover the annual frequency, with new members dynamically integrated as they join. Zhou Song, Deputy General Manager of Ningbo International Logistics Development Co., Ltd., stated that as a president member, they would fully support the salon activities, including providing venues and personnel for coordination.

II. The meeting emphasized that salons need to serve three functions:

1. Precise Showcasing of Member Advantages:** Allowing member companies to present their strengths to on-site guests through thematic sharing.

2. Building Pre-Trust Scenarios: Leveraging invitations from familiar contacts to establish a foundation of trust.

3. Creating the "ISEA Golden 60 Seconds" Brand: Incorporating a fixed segment at each event, giving members 60 seconds to introduce themselves.

The meeting established a principle of "not holding events for the sake of holding events." The first event is planned to be a small-scale warm-up salon hosted by Zhe Shang Customs Broker, followed by a monthly schedule to be advanced. The secretariat will coordinate timing and cross-member reminders.

III. Membership Expansion: Dual-Track Approach and Value Anchor Restructuring

1.  The meeting proposed a "dual-track" expansion method:

Internal Potential Development: Each president member reviews its list of available resources, conducts targeted visits to address potential concerns directly.

External Leverage: Leveraging national ISEA resources to organize cross-port exchanges, joint exhibitions (such as the upcoming Shanghai exhibition in April), and disseminate high-value industry information.

2.  The meeting clarified that members’ core demand is for "realizable value," including business leads (customer acquisition), professional solutions (such as practical amendments, financing pathways), and policy updates (such as port clearance dynamics), rather than vague concepts like "learning." Zhe Shang Customs Broker suggested conducting preliminary surveys to tailor content to specific pain points.

The meeting particularly emphasized that expansion can be deeply integrated with salons, where salons serve as conversion scenarios. New members can be naturally attracted through frequent, targeted, and rewarding activities, avoiding isolated recruitment efforts.

IV. National Coordination: Transforming the ISEA National Port Network into a Tangible Service

The meeting noted that the ISEA association’s greatest advantage lies in its "national port network." Differentiating it from local associations, the focus should be on strengthening the linkage between Ningbo and other ports.

The meeting required the "localization of national resources": the secretariat should regularly share information with members regarding national exhibitions, policy interpretations from other ports, and cross-regional collaboration cases, enabling members to truly feel that "joining ISEA means plugging into a national network."

The meeting decided to make transforming the "national port network" concept into a tangible service a core objective for the association’s brand building in 2026. The Secretary-General was tasked with formulating a quarterly coordination plan.